Christmas: bonus-time for free stuff

If it’s not too late for this time around, a word of advice for all self-publishing indie authors. Christmas is a great time to make your ebooks free. Heaps of people are getting tablets and ereaders and the first thing they want to do is load up on free ebooks. My own books are always free (wherever they can be) and each of the past four years I’ve seen the same trend, increasing every year. Christmas day and the few days after, downloads of those free ebooks see a huge increase – as much as tenfold in some cases. For those who want to dangle their books for free as a way to hook readers (like fish), it’s a good time for that particular bait.

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