In a way, publishing is like fishing for readers, and when someone leaves a review, it’s like you caught one. Reviews tell you something about the reader, it makes them a new character for your imagination to feed on. Ratings, not so much. Those numbers only tell me that someone is doing their due diligence, following the rules, believing they’re making a contribution to society. At large scale, all ratings tell you is what you already know – the thing is popular or not. At small scale, the sample size is too small, so the data is meaningless. On the other hand, reviews give you a peek inside, a slice of the mind that read your story. This is what I want to see.